Marketing Jobs in Bridgeton, NJ

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8d ago

Performance Marketing Manager - Public Relations

Inspira Health Network Bridgeton, NJ

Bridgeton, NJ

8d ago

Full time Manager Marketing Analytics

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Job Description

Onsite in Bridgeton, NJ, Inspira Health Network seeks a Performance Marketing Manager - Public Relations to lead digital marketing initiatives across web, social, and email, with a focus on content creation, analytics and ROI, channel performance, and managing staff and vendor partners.

Responsibilities

Promote Inspira Health Network's mission, brand, and services to the public through digital media channels, including web, social media, email, and other platforms.
Excel in digital influence, social networking, digital storytelling, online reputation management, and audience engagement.
Leverage data and analytics to drive ROI and inform decision making.
Advance Inspira Health's marketing strategy across new and existing social and digital channels.
Write, design, and develop digital content (original text, images, video, etc.) and actively engage with the audience.
Capture, analyze, and apply digital metrics, insights, and best practices to continuously improve marketing efforts.
Monitor and optimize channel performance.
Lead direct reports and manage vendor partners.

Requirements

Bachelor’s degree required.
5 to 7 years of relevant professional experience; healthcare experience preferred. Recent experience in each area of responsibility is required.
At least 2 years managing brand-level social media channels and campaigns, with in-depth knowledge of major platforms; Facebook, Instagram, Twitter, and LinkedIn experience preferred.
At least 2 years managing WYSIWYG websites and web projects.
At least 2 years collaborating on omni-channel marketing content strategy.
At least 2 years reporting on digital or social campaigns.
Experience managing direct reports and/or vendors preferred.
Experience running email marketing campaigns, including logic-based drip campaigns.
Technology proficiency: MS Outlook, PPT, Excel, Word, Facebook Business Manager, Google Analytics.
Technology preferences: Drupal, WordPress, Listrak, Canva, Adobe Creative Suite, HIVE or similar project management tool, Meltwater.
Proficient writer, particularly for digital media.
Motivated to continuously improve skills and demonstrate ongoing learning to maintain best practices.

Technologies

MS Outlook
PPT
Excel
Word
Facebook Business Manager
Google Analytics
Drupal
WordPress
Listrak
Canva
Adobe Creative Suite
HIVE
Meltwater
Facebook
Instagram
Twitter
LinkedIn

Physical Requirements

Lifting: Occasionally
Standing: Occasionally
Sitting: Constant
Lifting 20-50 lbs: Never
Climbing: Never
Kneeling: Occasionally
Lifting >50 lbs: Never
Crouching: Occasionally
Reaching: Occasionally
Carrying: Occasionally
Hearing: Constant
Walking: Occasionally
Pushing: Occasionally
Talking: Constant
Vision: Constant

Environmental Conditions

Noise: No
Varied Temperatures: No
Cleaning Agents: No
Noxious odors: No
Patient Exposure: No
Operative Equipment: No

Benefits

Click Here to Review Our Great Benefits Offerings

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