The Senior Lifecycle Marketing Manager will own the end-to-end lifecycle marketing strategy and automated programs for the Amazon Leo North America subscriber base, covering the United States, Canada, and Mexico. The role focuses on activation, feature adoption, ongoing engagement, and early-intervention communications across email, push, in-app, and outbound channels.
Responsibilities
- Design and implement the full subscriber lifecycle strategy from onboarding to mature tenure, specifying cadence, channel mix, and messaging for every stage of the customer journey
- Develop segmentation strategies in collaboration with Analytics, leveraging behavior, tenure, plan type, and usage patterns to tailor communications
- Build and optimize onboarding and activation programs to ensure new subscribers complete setup, attain optimal antenna performance, and adopt key features within 30 days
- Execute the lifecycle channel strategy across email, push notifications, in-app messaging, SMS, and call center, adjusting based on subscriber preferences and engagement data
- Plan and run A/B tests across messaging, timing, channel, and creative to continuously improve program performance and engagement metrics
- Collaborate with Subscriber Base Management to align communications with retention, growth, and reactivation motions, including warm handoffs for save interventions, upsell/cross-sell messaging at lifecycle moments, and win-back sequences via outbound channels
- Monitor and report lifecycle marketing KPIs such as activation rate, feature adoption, engagement scores, and early-tenure churn contributions during weekly and monthly business reviews
- Partner with Product and Engineering to define lifecycle marketing technology requirements and influence the product roadmap to reduce manual operational burden
Requirements
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Proficiency with Excel or Tableau for data manipulation, macros, charts, and pivot tables
- Experience building, executing, and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
Technologies
Benefits
- Health insurance including medical, dental, vision, prescription coverage, and options for supplemental life plans, plus access to EAP and mental health support
- Flexible Spending Accounts and adoption or surrogacy reimbursement coverage
- 401(k) matching
- Paid time off and parental leave
Description
Amazon Leo aims to expand global broadband access via a constellation of low Earth orbit satellites, delivering fast, affordable connectivity to unserved and underserved communities worldwide. The initiative seeks to close the digital divide by serving consumers, businesses, government agencies, and other organizations operating in areas with limited reliable connectivity.
Location
Bellevue, WA (onsite)
Compensation
USD 142,800 - 193,200 per year
Minimum Experience
6 years of professional non-internship marketing experience
Export Control Requirement
Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, a U.S. permanent resident (Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.
