Sr. Associate, Email Marketing

LA28 offers an onsite opportunity in downtown Los Angeles with a salary range of USD 73,000 – 98,000 per year. Join a team focused on delivering fan‑first email experiences across the Olympic and Paralympic movement, collaborating across CRM and digital engagement to drive meaningful results. This role centers on creating compelling first-draft copy for lifecycle programs, shaping data‑driven personalization, and building scalable content processes as the team grows.

Responsibilities

• Develop first-draft email copy (body, subject lines, and preview text) across the fan lifecycle, translating briefs into conversion-focused messaging for milestones such as ticketing, volunteer journeys, merchandise, and the Torch Relay.
• Propose and refine data‑driven personalization strategies, collaborating with Email and CRM Operations to tailor messages using behavioral, demographic, and lifecycle data.
• Serve as the central point for gathering and synthesizing cross‑functional feedback; build trusted relationships to streamline reviews, reconcile inputs, and maintain a feedback log to accelerate approvals.
• Lead the email testing pipeline by conceiving hypotheses, executing A/B tests (copy, subject lines, CTAs), and integrating results into the content strategy.
• Create and maintain reusable email messaging frameworks, templates, and playbooks to standardize content development and boost efficiency.
• Collaborate with other DIG sub‑functions to preserve a consistent, fan‑first brand voice and tone in external emails.
• Coordinate campaign timelines, manage the lifecycle calendar, and maintain trackers for stakeholder visibility; address bottlenecks and design scalable workflows for content intake and review as the team grows.
• Uphold content quality as a non‑negotiable standard by validating copy, links, personalization logic, and brand alignment prior to deployment, with emphasis on ticketing, volunteer, and Torch Relay communications; work with Integrated, Digital Content, and Web & App teams.
• Partner with CRM and Email Operations to review deployment requirements early, flag potential content or technical issues, and support QA for dynamic content, device rendering, and segmentation logic.
• Collaborate with Fan Data & Analytics to analyze performance trends (open rates, CTR, conversions) and translate insights into actionable recommendations to optimize messaging and inform future briefs.

Requirements

• Minimum 4+ years in email copywriting, content strategy, or lifecycle marketing—ideally in a CRM or acquisition/retention environment.
• A portfolio demonstrating conversion‑oriented email copy across lifecycle moments for diverse audiences.
• Experience with personalization and dynamic content concepts; hands‑on Salesforce Marketing Cloud experience is an advantage.
• Stakeholder management skills: gathering inputs, synthesizing requirements, managing conflict, and prioritization.
• Process‑oriented mindset with a commitment to high‑quality, fan‑centric content, meeting deadlines, and proactive risk management.
• Strong attention to detail and a collaborative, low‑ego approach to feedback and iterations.
• Ability to communicate findings effectively, including contributing to reports and presentations.

Technology

• Salesforce Marketing Cloud

Nice to Have

• Experience supporting inbound email inquiries.
• Experience using Marketing Cloud for reporting.
• Background in sports, events, ticketing, or live entertainment data.

Expectations

• Self-starter with a strong passion for the Olympic and Paralympic movement.
• Ability to work quickly, be resourceful, and maintain meticulous attention to detail.
• Thrives in a fast‑paced, evolving environment; capable of working independently and collaboratively.
• Curious and analytical, willing to dig into fan behavior to inform content decisions.
• Balances content quality with deployment timelines and manages multiple priorities and stakeholders.
• Strong communicator who can translate analytics into clear, actionable insights for business teams.
• Committed to representing the voice of the Olympic and Paralympic fan.

Physical Requirements and Working Conditions

• Onsite work in the Downtown Los Angeles office.
• Majority of work occurs in an office setting with extended periods at computers and phones.
• Open floorplan environment; ability to work effectively in an open cubicle space.
• Hours may vary, including evenings, weekends, and holidays during peak event periods.
• Role may evolve over time and include additional operational responsibilities during the Olympic and Paralympic Games.