Product Marketing Engineer

Benefits and culture

Texas Instruments offers a path to growth in a culture that values ownership, collaboration, and meaningful impact. As a Product Marketing Engineer, you will help shape business plans, marketing strategy, and forecasts for assigned product lines, translating customer needs into compelling product initiatives for both existing and future offerings. TI designs, manufactures, and sells analog and embedded processing chips for markets including industrial, automotive, data center, personal electronics, and communications equipment. You will join a global team that empowers employees to truly own their career and development, collaborating with some of the smartest people in electronics to push the boundaries of technology.

• Ownership of your career and development in a growth-focused environment.
• Diverse backgrounds and perspectives that drive innovation and strengthen the team.
• Competitive pay and benefits designed to help you and your family live your best life.
• Commitment to well-being and work-life balance as a core value.
• Inclusive, equal opportunity culture where every voice is valued.

Location

Dallas, Texas (onsite).

Responsibilities

• Lead DINs through DWINs to grow NR while preserving profitability.
• Foster strong relationships with top tier one customers and their account managers to identify opportunities.
• Craft product positioning and messaging that differentiates TI offerings, including pursuing adjacent markets and customers.
• Plan, manage, and execute all marketing activities across the product life cycle (Pre RTM, RTM, Post RTM).
• Evaluate the competitive landscape and develop strategies to address gaps.
• Interface with customers and TI field sales and applications teams to support DINs.
• Provide weekly and monthly follow-ups on opportunities, including price escalations, customer visits, and sampling activity.
• Convey product strategies effectively to cross-functional teams covering pricing, campaigns, internet marketing, and launches.

Requirements

• Bachelor's degree in electrical engineering
• 3+ years of relevant experience