Marketing Advisor
Job Description
This on-site Marketing Advisor role in Southlake and Frisco, Texas focuses on shaping agents' marketing and branding programs, developing strategic plans, coordinating with design teams, and delivering white-glove service.
Responsibilities
- Deliver exceptional client service while consulting with customers daily to identify marketing needs, craft strategic plans, and execute initiatives efficiently.
- Provide guidance and white-glove service to clients.
- Learn the Compass advantage and advocate for the platform.
- Understand and promote the value of products, tools, and programs to customers, addressing general needs and specific marketing requests.
- Develop strategic marketing plans aligned with the Compass platform to maximize budget effectiveness across branding, print, digital, social, direct mail, video, and paid media.
- Quickly assemble templated creative assets such as print ads and brochures using InDesign.
- Act as the liaison between the design team and agents to coordinate larger projects and materials, ensuring cohesion between the Compass brand and agents' marketing outputs.
- Create memorable customer experiences through personalized recognition and targeted marketing strategies.
- Analyze and optimize marketing plans to inform future strategies and exceed agent expectations.
- Collaborate with advertising and media vendors to secure agent advertising spend and local brand opportunities.
- Stay informed about national and local real estate market trends and forecasts.
- Cultivate relationships with customers to foster a sense of community and culture.
Requirements
- Two to five years of marketing experience.
- Strong communication and interpersonal skills with an empathetic approach to relationship management and objections.
- Deep understanding of marketing strategy and planning, with the ability to identify effective tactics across multiple channels.
- Excellent project management skills and a proven track record of meeting deadlines.
- Ability to work independently and own accounts while collaborating in a team to drive best practices.
- Meticulous attention to detail and high level of organization.
- Comfort with a fast-paced environment, evolving responsibilities, and wearing multiple hats.
- Passion for the intersection of marketing and technology, with the ability to articulate its benefits.
- Proficiency in Adobe Creative Suite, specifically InDesign.
- Prior real estate industry experience is preferred.
Technologies
- InDesign
- Adobe Creative Suite
Benefits
- Participation in incentive programs (which may include eligible cash, equity, or commissions)
- Paid vacation
- Paid holidays
- Sick time
- Parental leave
- Recharge leave
- Medical benefits
- Tele-health
- Dental benefits
- Vision benefits
- 401(k) plan
- Flexible spending accounts (FSAs)
- Commuter program
- Life insurance
- Disability insurance
- Maven (a support system for new parents)
- Carrot (fertility benefits)
- UrbanSitter (caregiver referral network)
- Employee Assistance Program
- Pet insurance