Growth Marketing Manager

Responsibilities

• Develop and launch webinar funnels from start to finish, including registration, show-up sequences, the offer, and follow-up.
• Design and deploy quiz funnels that pre-qualify and pre-frame leads before they reach a sales call.
• Improve call show-up and conversion rates through high-leverage, unglamorous optimization work.
• Turn LinkedIn into a real growth channel as part of the strategy.
• Own and evolve the book funnel strategy, since the book is a core client acquisition tool.
• Manage and optimize paid ads, organic social, and book launches.
• Write direct-response copy that converts across emails, landing pages, ads, and scripts.
• Introduce new plays and justify them with logic and numbers.

Requirements

• Experience marketing high-ticket products, coaching, or information products, with a solid grasp of funnels, offers, and the psychology of driving someone to a call.
• Hands-on experience with webinars, paid ads, organic social, and book launches, or a strong subset with the appetite to own the rest.
• A mindset that treats marketing as a blend of art and science; capable of writing content that resonates and analyzing data to prune underperforming activities.
• Ability to write direct-response copy that converts; samples will be requested.
• Proficiency with AI tools and a proactive approach to using them to work faster and smarter; ongoing upskilling is expected.
• Familiarity with a CRM like HubSpot; the ability to build workflows, interpret data, and handle backend tasks without needing a full tech setup.
• Based in the United States and attuned to US market culture, particularly for a trades audience.
• A strong sense of ownership, a constructive competitive mindset, and a track record of delivering measurable results.

Technologies

HubSpot

Benefits

• Salary of USD 110,000 to 130,000 per year.
• Remote, US-based role enabling work from your preferred location.
• Real ownership and autonomy with minimal micromanagement.
• A proven marketing engine with clear upside to optimize and expand.
• Collaborative team that rewards execution and impact.

How to apply

• A short note (no essay) on a campaign or funnel you personally owned end to end — what it was, the result, and what you would do differently.
• One example of direct-response copy you have written that you are proud of.
• One thing you think we are getting wrong or could improve in marketing to a US audience. Be specific.

Bonus points

• Understanding of the construction or trades industry, or genuine curiosity about it; empathy for blue-collar business owners matters.
• Experience localizing marketing across countries and awareness of how language and culture differences matter.