Digital Marketing Coordinator - App/Paid Media focused

TopCashback USA offers a Digital Marketing Coordinator role focused on app and paid media. This hybrid position based in Rochelle Park, NJ provides a salary of $48,000–$50,000 per year and a benefits package including 401(k), health, dental, and vision insurance, a flexible spending account, paid time off, and parental leave. You will join a collaborative marketing team aimed at accelerating mobile app installs and optimizing ROAS through data-driven initiatives.

Benefits

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Responsibilities

• Own and optimize mobile app acquisition campaigns across Apple Search Ads and Google App Campaigns
• Identify, test, and scale new and existing app install opportunities and acquisition channels
• Manage campaign structures, bidding strategies, audience targeting, and creative testing to maximize installs and ROI
• Monitor and analyze campaign performance metrics including CPI, CPA, and ROAS using Appsflyer and internal reporting tools
• Continuously test creatives, messaging, and landing experiences to improve conversion and engagement performance
• Manage and optimize partner and programmatic channels
• Oversee daily performance tracking, budget allocation, and partner communication
• Identify opportunities to scale campaigns and improve channel efficiency
• Lead onboarding, testing, and evaluation of new partners and platforms
• Develop testing structures, placement strategies, and performance benchmarks with vendors
• Monitor and report on all relevant performance metrics and campaign insights
• Serve as a marketing representative within our mobile app working group
• Provide input on user experience, onboarding flows, and conversion optimization based on acquisition insights
• Collaborate with internal teams across marketing, product, creative, and analytics to support initiatives, testing, and user journey optimizations
• Assist with brainstorming and light creative/design implementation support for additional marketing channels as needed

Requirements

• 1–2+ years of experience in paid media, performance marketing, or mobile app acquisition
• Hands-on experience with Apple Search Ads, Google App Campaigns, and mobile attribution platforms such as Appsflyer
• Strong analytical mindset with experience interpreting campaign data and optimizing toward KPIs
• Familiarity with programmatic, affiliate, or partner-based marketing channels
• Excellent organizational, communication, and project management skills
• Ability to manage multiple campaigns and priorities in a fast-paced environment

Technologies

• Apple Search Ads
• Google App Campaigns
• Appsflyer

About TopCashback

TopCashback is one of the world’s largest cash back sites, helping users save money when they shop online. We have more than 20 million members globally and work with more than 7,000 brands in the U.S. alone.

Role summary

TopCashback is seeking a results-driven Paid Media Specialist to join our Marketing team and help accelerate customer acquisition and growth across mobile app and performance marketing channels. This role focuses on managing, optimizing, and scaling paid acquisition campaigns with a strong emphasis on mobile app installs, programmatic partnerships, and performance-driven media buying.

Important notice for candidates

TopCashback will never request personal or banking information during the recruitment process.

Any personal details will only be requested after an in-person interview and through official channels.

We will only contact candidates via official email domains.