The Country Marketing Manager role focuses on buyer acquisition and category marketing in Canada for Whatnot, operating from Seattle, WA with remote options. The position drives hyper-growth through multi-channel campaigns, events, influencer activations, and seller partnerships, and is responsible for developing and executing marketing plans that attract and retain customers across Whatnot categories. The salary range for this role is USD 149,000 to 165,000 per year.
Responsibilities
- Lead buyer acquisition for the priority Canadian categories, designing campaigns and events to generate buzz and expand category demand
- Identify and pursue PR and influencer opportunities in the local market across categories
- Create and execute the social media strategy for the market's categories across multiple channels and platforms
- Develop scalable resources and toolkits to help sellers market their channels and grow their audiences on the platform
- Measure and iterate on the effectiveness of category marketing initiatives
Requirements
- 6+ years of marketing experience in a fast-paced environment; experience at a high-growth startup, marketplace, or creator-focused platform is a plus
- Strong problem-solving abilities with solid project management skills, capable of owning strategy and content across multiple marketing channels
- Creative thinker with aptitude for content creation and copywriting
- Experience tracking KPIs and monitoring the success of marketing programs
- Scrappy and flexible to work in a fast-paced startup environment with limited guidance, and comfortable pivoting quickly as needed
Technologies
Benefits
- Generous Holiday and Time off Policy
- Health Insurance options including Medical, Dental, and Vision
- Work From Home Support
- Home office setup allowance
- Monthly allowance for cell phone and internet
- Care benefits
- Monthly allowance for wellness
- Annual allowance towards childcare
- Lifetime benefit for family planning, including adoption or fertility expenses
- Retirement options including 401k with Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
- Monthly allowance to dogfood the app
- Parental Leave
- 16 weeks of paid parental leave plus a one-month gradual return to work; company leave allowances run concurrently with country leave requirements which take precedence
Equal Opportunity Employer
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.
Compensation range: $149,000 - $165,000
