Based in Los Angeles, SiriusXM is seeking a Digital Marketing Specialist to bolster Pandora CloudCover’s digital presence for SMB and Enterprise clients. The role focuses on executing strategic marketing programs, supporting lead generation, and steering multi-channel growth while managing website content in Webflow. The position offers a salary range of USD 61,500 to 93,350 per year.
Responsibilities
- Execute digital marketing initiatives designed to drive awareness, engagement, and lead generation across SMB and Enterprise segments.
- Develop and maintain a structured content calendar, supporting the creation of high-quality assets including blog posts, industry articles, guides, and more.
- Update and manage website content within the CMS (Webflow), ensuring accuracy, consistency, and alignment with brand and SEO best practices.
- Partner with external SEO agencies to monitor performance, track key metrics, and implement optimization recommendations.
- Apply SEO best practices and monitor search engine updates to support website health initiatives, strengthening domain authority and improving content visibility and site performance.
- Support the optimization of key conversion points within the marketing funnel, including landing pages, website calls-to-action, and lead capture forms.
- Track, analyze, and report on SEO, AEO, and LLM campaign performance.
- Assist in the execution and analysis of A/B tests to improve conversion rates and user engagement.
- Manage social media channels, including content publishing, performance monitoring, and initiatives to grow the brand’s social presence and engagement.
- Conduct market and competitor research to inform campaign strategy and content development.
Requirements
- Bachelor’s degree or equivalent professional experience.
- Foundational knowledge of SEO, LLM/AI, digital marketing, and content performance measurement.
- Experience working with a CMS platform, with Webflow preferred.
- Understanding of search engine ranking factors and digital marketing best practices.
- Strong analytical capabilities with the ability to interpret data and translate insights into action.
- Excellent organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
- 1–3 years of experience in marketing, digital marketing, or content development.
- Legal authorization to work in the United States.
Technologies
Benefits
- Discretionary short-term and long-term incentives
Who we are
SiriusXM and its brands, including Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect, are shaping a new era of audio entertainment and services. The company delivers compelling subscription and ad-supported audio experiences across car, home, and mobile platforms, powered by a diverse team that values authentic voices, stories, sounds, and insights. Pandora CloudCover sits within the SiriusXM family as a fast-growing music-for-business service that provides copyright-compliant music solutions for organizations of varying sizes, from Fortune 500 companies to non-profit groups.
How you will make an impact
Pandora CloudCover is seeking a motivated Digital Marketing Specialist to drive customer acquisition across SMB and Enterprise segments. In this role, you will support digital marketing programs, optimize the online presence by updating content in Webflow, and contribute to lead generation across multiple digital channels, helping to grow the business.
