The Marketing Content and Event Specialist will drive content creation and event programs to support growth across healthcare, government, and commercial sectors with a focus on brand storytelling and lead generation.
Responsibilities
- Develop and manage a strategic content calendar aligned with growth priorities across KR Wolfe's markets.
- Produce high impact content including case studies that highlight project outcomes and client success.
- Create industry thought leadership for healthcare, veterinary, pharmacy, and OEM partnerships.
- Craft social media content to boost brand presence and executive visibility.
- Write website copy, design email campaigns, and develop sales enablement materials.
- Translate complex services such as installation, integration, field service, construction, and healthcare renovation into clear marketing narratives.
- Collaborate with operations and project teams to capture real world insights, project highlights, and success stories.
- Support internal communications to reinforce culture, growth, and strategic direction.
- Maintain brand voice and messaging consistency across all content and channels.
- Plan and execute KR Wolfe presence at trade shows, conferences, and industry events across healthcare, planning, design, construction, veterinary, pharmacy, and OEM partner events.
- Manage event logistics including booth strategy, vendor coordination, travel, materials, and on site execution.
- Develop event messaging and collateral aligned with target audiences and business goals.
- Partner with sales and leadership to ensure strong pre event planning and post event follow up.
- Coordinate campaigns to drive attendance, engagement, and lead generation before and after events.
- Track and report event performance including lead quality, pipeline impact, and ROI.
- Manage event budgets, timelines, and vendor relationships.
- Collaborate with business development and sales to align marketing with revenue goals.
- Create tools and materials that support lead generation and sales conversations.
- Help position KR Wolfe divisions clearly in the market including Integration, Installation, Field Service, Construction, and Healthcare Renovation.
- Identify opportunities for co marketing with strategic partners such as OEMs and industry organizations.
- Support ongoing website updates and optimization efforts.
- Assist in executing email marketing and social campaigns.
- Schedule monthly social media content across KR Wolfe's platforms.
- Monitor and report on content and campaign performance, using insights to improve effectiveness.
- Contribute to broader marketing initiatives that enhance brand awareness and market positioning.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
- 3–5 years of experience in B2B marketing, content creation, and/or event management.
- Strong writing and storytelling skills with the ability to simplify technical topics.
- Experience coordinating trade shows or industry events end-to-end.
- Excellent project management and organizational skills.
- Ability to manage multiple priorities in a fast paced, growth oriented environment.
- Experience working cross-functionally with sales, operations, and leadership teams.
- Proficiency with marketing tools including CRM, email platforms, CMS, and social media.
Technologies
- CRM
- Email platforms
- CMS
- Social media
Benefits
- Medical, dental, and vision
- 401(k) with company match
- PTO
- Paid holidays
- Opportunity for growth in a fast-paced and expanding organization
Company Overview
KR Wolfe is a growing organization specializing in installation, integration, field service, and renovation solutions that bring today’s technology to life. We support advanced environments across healthcare, education, commercial, and government sectors nationwide.
Driven by our SPIRIT and QUEST core values, we are committed to delivering exceptional service, operational excellence, and long-term partnerships with clients and employees alike.
Position Overview
KR Wolfe is seeking a Marketing Content and Event Specialist to support brand growth, strengthen industry presence, and drive lead generation across key verticals including healthcare, government, and commercial environments. The role focuses on developing compelling, insight-driven content and executing strategic events that position KR Wolfe as a trusted partner in equipment installation, field service, and design-build solutions. The ideal candidate combines strong storytelling with hands-on event execution in a fast-paced, growth-oriented environment.
Why KR Wolfe
- Contribute to a scalable national platform serving critical environments where uptime matters.
- Direct impact on storytelling, customer engagement, and growth across key industries.
- Visible role in shaping brand, partnerships, and marketing initiatives fueling growth.
- Competitive benefits and growth opportunities in a dynamic organization.
Key Competencies
- Strong communicator and storyteller
- Highly organized and detail-oriented
- Proactive, self-starter mindset
- Collaborative and team-oriented
- Results-driven with a focus on measurable impact
- Ability to balance strategic thinking with hands-on execution
