Consumer Marketing

Consumer Marketing Jobs

6 jobs found

Today

Director of Digital Marketing & eCommerce

Beck's Shoes Campbell, CA

Campbell, CA

Today

$70k - $90k/yr Full time Marketing Analytics Bigcommerce

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Job Description

Beck's Shoes in Campbell, CA onsite seeks a Director of Digital Marketing & eCommerce to lead the marketing function, own ecommerce revenue, and build strategy, systems, and performance infrastructure across major digital channels, reporting to the CEO.

Responsibilities

Develop and own the annual marketing plan, promotional calendar, and channel investment strategy aligned to revenue targets.
Hold budget accountability for the marketing department and the beckshoes.com revenue line, with regular performance updates to the Chief Marketing Officer.
Collaborate with Merchandising on promotions to ensure product assortment and marketing are aligned.
Directly manage Google Ads campaigns: keyword strategy, bid management, budget pacing, and conversion optimization.
Oversee paid social advertising on Meta platforms (Facebook and Instagram): audience targeting, creative direction, testing, and ROAS optimization.
Lead email and SMS efforts in Klaviyo: campaign strategy, segmentation, automation flows, and performance reporting.
Partner with the Specialist on organic social strategy and content cadence across Meta.
Own the Beck's Shoes digital storefront experience: product content, UX improvements, and conversion rate optimization.
Track and report ecommerce performance metrics including conversion rate, average order value, cart abandonment, and revenue by channel.
Lead the SEO and Answer Engine Optimization program in Moz: technical SEO, on-page optimization, and a blog content program to drive organic traffic.
Oversee blog and editorial content aligned to keyword targets and customer acquisition goals.
Own review and reputation management across Google, Facebook, Yelp, and other platforms; set the response framework, approve responses, and monitor brand sentiment.
Brief the Marketing & Creative Specialist on campaigns, set visual standards, and provide clear feedback on creative output.
Direct the Specialist with clear priorities, development, and performance expectations.
Represent marketing in cross-functional planning with Merchandising, Communications, Technology, and Industrial Sales.

Requirements

5 to 10 years of digital marketing experience with hands-on ownership of multiple channels concurrently.
Hands-on Google Ads experience; built and ran campaigns yourself; certification is a plus.
Comfort working inside an ecommerce platform backend (Shopify, BigCommerce, Magento, or similar) with practical tool knowledge.
Working proficiency with Klaviyo or a comparable email and SMS platform.
Solid SEO fundamentals; Moz experience a plus; ability to translate keyword strategy into a content plan and execute it.
Experience running paid META campaigns: audience strategy, creative testing, and budget management.
Ability to direct and evaluate creative work; provide clear, actionable feedback to the Specialist.
Comfort with GA4 and the ability to assemble a cross-platform performance story without waiting for others to pull data.
Some budget management experience; focus on results per dollar spent rather than scale.
Strong writing skills for briefs, copy, executive reports, and communications to the CEO; clarity and directness.
Background in specialty retail, multi-location retail, or a DTC consumer brand is a plus.
Bachelor's degree in Marketing, Business, Communications, or a related field preferred.

Technologies

Google Ads
Klaviyo
Moz
GA4
Shopify
BigCommerce
Magento
Facebook
Instagram

Benefits

401(k)
Dental insurance
Employee discount
Flexible schedule
Health insurance
Life insurance
Paid time off
Referral program
Vision insurance

How to apply

Send us your resume and a short cover letter. Tell us about a digital marketing campaign you're proud of: what you built, what you learned, and what it produced. We read everything that comes in.
Applications without a cover letter will not be considered. We are not looking for a template; the ability to communicate clearly in writing is part of this job, and the cover letter is where that starts.
Apply via Indeed or email your materials to malopez@beckshoes.com with the subject line: Director of Digital Marketing — [Your Name]
Beck's Shoes is an equal opportunity employer. We are committed to building an inclusive team.
Pay: $70,000 - $90,000 per year

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7d ago

E-Commerce Marketing & Sales Manager

MANIJU USA, Inc. Los Angeles, CA

Los Angeles, CA

7d ago

$58k - $70k/yr Full time Manager Marketing Account Management

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Job Description

Onsite role in Los Angeles, CA, overseeing the e-commerce marketing and sales strategy for both B2B and B2C channels at MANIJU USA, Inc.

Responsibilities

Prepare merchandise for photo shoots and presentations, ensuring garments are steamed, pressed, and presentation-ready
Oversee sample inventory, including receiving, organizing, tracking, and returning samples
Plan and execute marketing campaigns, manage digital assets, and optimize sales funnels
Lead the e-commerce marketing and sales strategy for B2B and B2C channels
Maintain relationships with key accounts, respond to high-level inquiries, and resolve client issues
Follow up on orders from trade shows, online platforms, email, and phone
Ensure product information, visuals, and listings are up-to-date and brand-consistent

Requirements

3–5 years of experience in e-commerce, fashion marketing, or B2B sales, preferably in wholesale fashion
Strong leadership and team management abilities
Proven experience with Photoshop, product photography, and coordinating photo edits
Excellent understanding of fashion terminology, trends, and seasonal marketing cycles
Familiarity with ERP systems, online sales platforms, and social media marketing tools
Strong communication, analytical, and organizational skills

Technologies

Photoshop

Benefits

Paid time off

Compensation

$57,786.21 - $69,592.00 per year

Work Location

In person, Los Angeles, CA

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7d ago

Inbound Marketing & E-Commerce Manager (B2B & B2C)

Quilling Card LLC Holliston, MA

Holliston, MA

7d ago

$80k - $110k/yr Full time Manager Marketing Business Systems

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Job Description

The role focuses on driving revenue growth through SEO, site performance, and e commerce optimization across B2B and B2C channels, in collaboration with Outbound Marketing, Sales, and Design teams.

Responsibilities

SEO and inbound growth
- Own and execute end-to-end SEO strategy (technical, on-page, content)
- Conduct keyword research across consumer and wholesale intents
- Drive ranking improvements in priority keyword clusters
- Optimize site structure, metadata, and content to increase organic traffic quality
Website performance and conversion optimization
- Manage website performance, user experience, and conversion optimization roadmap
- Improve product pages, collection pages, navigation, and mobile experience
- Identify friction points and implement solutions to increase conversion rate
- Partner with design team to execute UX improvements aligned with brand
E-commerce and marketplace management
- Manage operations across Shopify (DTC), Faire, Etsy, and retail platforms
- Ensure accurate product listings, collections, merchandising, and promotions
- Optimize product discoverability and conversion across all channels
- Maintain operational excellence across B2C and B2B touchpoints
Inbound performance marketing
- Contribute to top-of-funnel strategy for Meta and Google in collaboration with Outbound Marketing
- Own Google Ads and inbound acquisition channels
- Support media planning with performance insights and keyword strategy
- Ensure alignment between paid traffic and landing page experience
CRM and lifecycle marketing
- Manage CRM tools such as HubSpot and Klaviyo
- Build customer segmentation across B2C and B2B audiences
- Develop and optimize lifecycle flows (welcome, abandoned cart, post-purchase)
- Improve retention and repeat purchase rate
Analytics, tracking, and optimization
- Build and manage tracking ecosystem (GA4, Shopify, CRM, Meta)
- Develop dashboards to monitor traffic, conversion, and revenue
- Translate data into actionable insights to improve funnel performance

Requirements

7+ years experience in e-commerce and inbound marketing preferred
Strong expertise in SEO strategy and execution
Experience managing Shopify and marketplace platforms
Experience with Google Ads and inbound acquisition channels

Technologies

Google Analytics (GA4)
Google Ads
Meta Ads
HubSpot
Klaviyo
SEMrush
Shopify
Faire
Etsy
NetSuite

Cross-Functional Collaboration

Outbound Marketing Manager: campaign alignment, media, messaging
Sales Team: B2B performance and wholesale insights
Design Team: UX/UI, landing pages, brand consistency

Ability to commute

Holliston, MA 01746 (Required)

Work location

In person

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18d ago

Marketing Manager – Consumer Health App

Best Life Raleigh, NC

Raleigh, NC

18d ago

$100k - $120k/yr Full time Manager Marketing Brand Management

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Job Description

Best Life offers a mission driven consumer health app with a clear path to ownership of personal data, backed by a salary in the range of USD 100,000 to 120,000 per year, a benefits package, and equity participation. This hybrid Raleigh based role lets you directly influence user growth, engagement, and the expanding Program Marketplace on Open Life Cloud.

Responsibilities

Lead the end to end user lifecycle for the Best Life app, defining user segments, clarifying value, and steering acquisition, activation, engagement, and retention.
Shape positioning, messaging, and storytelling grounded in real app usage, including the conversational AI features.
Plan and publish content across channels — blog, email, in app messaging, landing pages, app store listings, and social.
Oversee daily marketing operations including paid advertising, app store presence, website, the Discourse community, and Zoho CRM.
Collaborate with product and engineering to learn about new features, gather user feedback, and translate insights into marketing improvements.
Utilize the app regularly, including chat features, to surface authentic user stories and identify friction points.
Define and report practical metrics for acquisition, engagement, and retention, closing the loop between activity and results.
Develop and grow the Program Marketplace by attracting health and wellness creators, influencers, and developers to publish programs.

Requirements

4+ years of hands on marketing experience owning growth, content, or product marketing for a B2C consumer product. Mobile apps, subscription services, or digital health products are preferred. B2B only backgrounds are not a fit.
Proven ability to run campaigns from concept to publication with measurable results (conversion rates, CAC, retention lift, or engagement growth) and no vague claims without data.
Strong writing and editing skills with polished, finished output.
Daily use of AI tools for drafting, ideation, A/B copy variants, research synthesis, or workflow acceleration. Be prepared to name tools and describe a recent AI driven project in the last 30 days.
Experience working closely with product and engineering, able to read a changelog, talk with developers, and translate learnings into marketing actions.
Genuine curiosity about health, wellness, or behavior change products and an understanding of what motivates better habits.
Local to the Raleigh, NC area and able to come into the office one day per week. Relocation applicants are welcome but must confirm relocation plans before advancing.

Technologies

Zoho CRM
Discourse
Slack

Benefits

401(k)
401(k) matching
Health insurance
Paid time off

About Best Life

Best Life exists to help people live better with less suffering. The company believes personal data insights empower better decisions about health, habits, and goals, enabling a continuous cycle of improvement. The mission centers on living in the present with seamless data capture, learning from past patterns using the scientific method, and applying insights to build healthier, happier lives. The consumer app and Open Life Cloud developer platform are built on this foundation. Learn more at getbestlife.app.

Why join Best Life

Play a meaningful role in a mission driven consumer health app that emphasizes personal data ownership.
Work closely with product and engineering in a small team where your work has clear, visible impact.
Hybrid role with one in person day per week in Raleigh.
Competitive compensation with equity participation.

Hiring Process

Intro call with the founder to assess fit and mission alignment.
Deep dive into experience and portfolio, focusing on execution, product understanding, and AI tool use.
Take home practical marketing and AI judgment exercise.
Final conversation to discuss the assignment, working style, and next steps.

To apply

Submit your resume and a short note on why this mission resonates with you. Include 1–2 examples of work you’re proud of, especially related to consumer apps, content driving measurable results, or creator/ marketplace work. getbestlife.app · openlife.cloud

Experience and location details

Mobile marketing: 3 years (Required)
Location: Raleigh, NC 27614 (Required)
Work location: Hybrid remote in Raleigh, NC 27614

Application questions

Name the AI tools you use regularly in your marketing work. Describe one specific thing you built or meaningfully improved using AI in the last 30 days — include the tool, the task, and the outcome. Answers without a concrete recent example will not be reviewed.
Describe a marketing campaign or growth initiative you personally owned from start to finish for a B2C consumer product. What was the goal, what did you build or execute, and the measurable results? Include specific numbers. If you don't have exact metrics, explain what you tracked and why.
Have you marketed a mobile app or B2C digital subscription product? If yes: name the product, describe your role, and list the channels you owned. If no: tell us specifically what in your background makes you the right exception.

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27d ago

Manager, Marketing FONO

Universal Music Group Woodland Hills, CA

Woodland Hills, CA

27d ago

$82k - $100k/yr Full time Marketing Brand Management Campaign Management

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Job Description

Universal Music Group seeks an experienced Marketing Manager to support FONO in Woodland Hills, onsite. This role focuses on artist brand strategy, direct-to-consumer initiatives, and cross-channel content and advertising to build narratives and deepen fan engagement with the artists.

Responsibilities

Develop artist brand strategies that craft narratives and cultivate superfandom.
Plan direct-to-consumer tactics aimed at advancing artist growth.
Maintain an always-on, fan-facing strategy aligned with the artist’s persona and releases.
Produce engaging, clear copy for multiple advertising channels, including websites, social media, and print ads.
Apply awareness of music culture to position the artist within cultural conversations and drive narrative alignment.
Create and implement brand and narrative guidelines; possess strong knowledge of Spotify, YouTube, and Apple Music charts, along with familiarity with Twitch, TikTok, Reddit, SoundCloud, and Discord.
Demonstrate proficiency with professional presentation tools (Power Point, Sheets, Keynote, Canva) and Adobe Creative Suite (Photoshop, Illustrator, InDesign).

Requirements

Bachelor’s degree in marketing, communications, design, or related field.
3+ years of experience in brand strategy, copywriting, and creative design.
Minimum of 4 years of experience in marketing, ideally within an ad agency.
Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
Exceptional creative and design skills with a portfolio showcasing your work.
Excellent communication abilities with the capacity to collaborate across teams and present ideas effectively.
Proven experience developing and implementing successful brand strategies and marketing campaigns.
Ability to think strategically while maintaining keen attention to detail.

Technologies

Spotify
YouTube
Apple Music
Twitch
Tik Tok
Reddit
Soundcloud
discord
Power Point
Sheets
Keynote
Canva
Photoshop
illustrator
InDesign

Benefits

Comprehensive medical, dental, and vision coverage
100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and more (up to $720/year)
Student loan repayment assistance and tuition reimbursement
401(k) with 100% immediate vesting on the first 5% of contributions, plus an additional UMG contribution
Flexible paid time off for exempt employees
3 weeks of PTO for non-exempt employees
2 weeks paid Winter Break
10 company holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for all types of parents

Job Category

Marketing, Streaming & Digital Media

Salary Range

USD 81,500 - 100,100 per year

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30d ago

Full Time- Marketing Content & Communications Manager

Philips Cambridge, MA

Cambridge, MA

30d ago

$75+/hr Full time Marketing Campaign Management Channel Management

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Job Description

Responsibilities

Assist in developing and implementing B2C campaign strategies across paid, owned, and earned channels for multiple markets under guidance from senior Content Managers.
Contribute to the execution of market PR and influencer marketing plans, following established guidelines to drive media success and build relationships with outlets.
Operate under general supervision and established processes, using independent judgment to adhere to policies and optimize performance.
Support owned social media and content planning, collaborating with creative teams to produce engaging posts across various platforms.
Help monitor campaign performance and report findings within the defined measurement framework to senior Content Managers.

Requirements

Working toward a Bachelor’s degree in communication, marketing, or media.
Experience in Digital Marketing, Social Owned Media, Campaign Management, or Public Relations in Healthcare or Consumer Goods, or equivalent.
Strong communication skills.
Ability to meet minimum physical, cognitive, and environmental job requirements with or without accommodation.

Benefits

Total Rewards benefits program
Generous paid time off (PTO)
401(k) with up to 7% match
Health Savings Account (HSA) with company contribution
Stock purchase plan
Education reimbursement
Annual incentive bonus
Long-term incentives

Compensation

Salary: USD 75 per hour

Location and Work Arrangement

Location: Cambridge, MA (onsite). The role is full-time and onsite; office-based teams are expected to be in person at least three days per week, with onsite roles requiring full-time presence in Philips facilities. Field roles, when applicable, are typically conducted outside the main facilities.

Education and Eligibility

Currently pursuing a bachelor’s degree in communication, marketing, or media.
US work authorization is required; sponsorship for work visas is not offered.

How We Work Together

Philips emphasises collaboration, with in-person engagement for office-based teams and clear expectations for onsite roles to maintain strong teamwork and project momentum.

About Philips

Philips is a health technology company dedicated to improving access to quality healthcare. The organization believes every person matters and aims to advance health outcomes by enabling better care for people worldwide.

Application Details

The requisition remains active for a limited period, and candidates are encouraged to apply promptly. Additional information includes that the role requires US work authorization and does not offer visa sponsorship.

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Consumer Marketing Jobs

Director of Digital Marketing & eCommerce

E-Commerce Marketing & Sales Manager

Inbound Marketing & E-Commerce Manager (B2B & B2C)

Marketing Manager – Consumer Health App

Manager, Marketing FONO

Full Time- Marketing Content & Communications Manager

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